SOCIAL IMPACT

• United Nations Environmental Program has called animal agriculture "the world's most urgent problem". There is no pathway to achieve the Paris climate objectives without a massive decrease in the scale of animal agriculture

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• In 1980s, when the population was still under one billion, the average Chinese person ate around 30 pounds of meat per year. Today, with an additional 380 million people, it’s nearly 140 pounds (Avg in US is over 220 pounds a year).

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• China consumes 28 percent of the world’s meat—twice as much as the United States. Given the sheer population size in China, even small increases in individual meat intake will lead to outsized climate and environmental consequences worldwide