浪潮新消费: Zhouling and Luckin Coffee launched the "planting package". How does the brand co-branding op
Updated: Sep 27, 2021
Zhouling and Luckin Coffee launched the "planting package". How does the brand co-branding open up the big market?
The catering industry is setting off a wave of plant meat.
From international chain brands such as Starbucks, McDonald's, and KFC, to new domestic tea brands such as Heytea and Naixue’s tea, they have launched plant-based meat products in the past two years. Even recently, the time-honored Goubuli has also been eyeing For vegetable meat, vegetable protein should be made into Goubuli vegetable meat buns.
This may help catering brands attract more consumers. According to research by inMarket inSights, a data research organization, the same-store passenger flow of Burger King’s listed plant-meat burger stores increased by 16.75%, and these stores exceeded 18.5% of those that did not sell plant-based burgers.
Author: 向真 / Xiang Zhen
Original Article Link: https://mp.weixin.qq.com/s/3xXv461uQ_7BP-jL7o9gDA
Originally Published in: Inspur new consumption