• 向真

浪潮新消费: Zhouling and Luckin Coffee launched the "planting package". How does the brand co-branding op

Updated: Sep 27, 2021

Zhouling and Luckin Coffee launched the "planting package". How does the brand co-branding open up the big market?

The catering industry is setting off a wave of plant meat.

From international chain brands such as Starbucks, McDonald's, and KFC, to new domestic tea brands such as Heytea and Naixue’s tea, they have launched plant-based meat products in the past two years. Even recently, the time-honored Goubuli has also been eyeing For vegetable meat, vegetable protein should be made into Goubuli vegetable meat buns.

This may help catering brands attract more consumers. According to research by inMarket inSights, a data research organization, the same-store passenger flow of Burger King’s listed plant-meat burger stores increased by 16.75%, and these stores exceeded 18.5% of those that did not sell plant-based burgers.


餐饮行业正在掀起植物肉风潮。

从星巴克、麦当劳、肯德基等国际连锁品牌,到喜茶、奈雪的茶等国内新式茶饮品牌,在这两年都不约而同地推出了植物肉产品,甚至近期,老字号狗不理也盯上了植物肉,要将植物蛋白制成狗不理植物肉包子。

这或将助力餐饮品牌吸引更多消费者。据数据调研机构inMarket inSights研究,汉堡王旗下上市植物肉汉堡的门店,同店客流量上升16.75%,而且这些门店比没有售卖植物肉汉堡的门店客流量超出18.5%。


Author: 向真 / Xiang Zhen


Original Article Link: https://mp.weixin.qq.com/s/3xXv461uQ_7BP-jL7o9gDA


Originally Published in: Inspur new consumption