• Fortune

Fortune: Global Tech Forum, Guangzhou

Updated: Sep 27, 2021

How This Entrepreneur Is Selling Plant-Based Foods in the World’s Number 1 Meat-Eating Country. Tao Zhang @ the Fortune Global Tech Forum in Guangzhou.

"How many people are vegetarian here?"


The question, posed on Friday at a panel on the topic of sustainability at Fortune's Global Tech Forum in Guangzhou, elicited a single raised hand in the crowded room. Ripples of sheepish laughter followed from the meat-eating majority of the audience.

The moment illustrated the challenge facing entrepreneurs trying to market plant-based meat alternatives to the Chinese market.


Author: FORTUNE EDITORS


Original Article Link: https://fortune.com/2019/11/08/selling-plant-based-foods-top-meat-eating-country/?fbclid=IwAR3Oqq03z9QnCAXgQ6KsC0URuSRAjNlHZbokTl1Cf4EzSGT2K4zK90L8xvM


Originally Published in: Fortune