Fortune: Global Tech Forum, Guangzhou
Updated: Sep 27, 2021
How This Entrepreneur Is Selling Plant-Based Foods in the World’s Number 1 Meat-Eating Country. Tao Zhang @ the Fortune Global Tech Forum in Guangzhou.
"How many people are vegetarian here?"
The question, posed on Friday at a panel on the topic of sustainability at Fortune's Global Tech Forum in Guangzhou, elicited a single raised hand in the crowded room. Ripples of sheepish laughter followed from the meat-eating majority of the audience.
The moment illustrated the challenge facing entrepreneurs trying to market plant-based meat alternatives to the Chinese market.
Author: FORTUNE EDITORS
Originally Published in: Fortune