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  • Fortune

Fortune: Global Tech Forum, Guangzhou

Updated: Sep 27, 2021

How This Entrepreneur Is Selling Plant-Based Foods in the World’s Number 1 Meat-Eating Country. Tao Zhang @ the Fortune Global Tech Forum in Guangzhou.

"How many people are vegetarian here?"

The question, posed on Friday at a panel on the topic of sustainability at Fortune's Global Tech Forum in Guangzhou, elicited a single raised hand in the crowded room. Ripples of sheepish laughter followed from the meat-eating majority of the audience.

The moment illustrated the challenge facing entrepreneurs trying to market plant-based meat alternatives to the Chinese market.


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Originally Published in: Fortune

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