Upside Foods
On January 25, 2022, Upside Foods (formerly Memphis Meats), the leading company in the cultivated meat, poultry, and seafood industry, announced the acquisition of Cultured Decadence, a Madison, Wisconsin-based cultivated seafood company.
Cultured Decadence was founded in 2020 and has developed proprietary cell lines and cell feed for a variety of delicious, high-impact seafood products, including lobster and other crustaceans. This acquisition will enable UPSIDE to complement and expand its product portfolio and accelerate commercialization of a range of seafood products grown directly from animal cells, without raising animals. Cultured Decadence will adopt UPSIDE's brand and remain in Wisconsin as UPSIDE's Midwest hub.
LOCATION
California, USA
MARKET SEGMENT
Cultivated meat
John Pattison & Ian Johnson • Co-Founders
John Pattison, CEO, and Ian Johnson, CSO, co-founded Cultured Decadence to create sustainable seafood products that have a dramatically lower environmental impact and higher nutritional quality—and at a lower price point compared to current products. Increasing acidification and warming of oceans, overfishing, and a growing world population all contribute to the need for better solutions for producing high-quality seafood. Cultured Decadence's technology will utilize the cells of shellfish, such as lobster, to make real meat without the shell or organs, thereby offering seafood that's more sustainable, animal friendly, and indistinguishable in form and function from wild caught. Cultured Decadence is the first cross-border venture recruited by the Dao Foods Incubator.
